Director of Marketing and Revenue Analytics

Job Locations US-FL-Tampa | US-NY-New York
Job ID
2020-7163
Category
Marketing

Overview

The Director of Marketing and Revenue Analytics will be the driving force behind accelerating revenue growth for Ideal Image MedSpa. This role would be focused on everything from Marketing analytics to pricing/promotions to demand planning, to drive revenue and gross margin growth. The role will report to our Chief Commercial Officer, and have significant senior executive exposure, particularly with the President of Operations, CFO and CEO.

Responsibilities

  • Develop, maintain, and control all modelling across revenue generating activities. Set and manage revenue budget for the company
  • Partner with Marketing team, field team and external marketing partners to drive return on investment on National & Local marketing efforts
  • Analyze current and past trends in key performance indicators including revenue, cost of sales, expenses and capital expenditures 
  • Monitor performance indicators, highlighting trends and analyzing causes of unexpected variance
  • Improve performance by evaluating processes to drive efficiencies and understand ROI in marketing programs, pricing changes, new store rollouts as well as new projects
  • Build financial models, reporting (e.g. BI dashboards and/or scorecards) and other analyses to provide regular business updates as well as ongoing strategic analytical support.
  • Prepare presentations to Board of Directors and Senior Management Team

Qualifications

Education/Training:

  • Bachelor’s degree in Finance or Accounting, Economics, STEM or Business related Major, required
  • MBA or Related Master’s Degree preferred

Experience:

  • 5+ years of analytics experience
  • Experience supporting omnichannel marketing and multi-unit operations preferred
  • Strong analytical skills, with significant marketing analysis and revenue management experience
  • Excellent organizational, interpersonal, communication and presentation skills
  • Strong curiosity in tackling complex business analysis; dives deeply into the data, relentlessly pursues what it means, and how these insights drive decision making.
  • Comfortable operating in data warehouse, financial systems, Google Analytics, and excel spreadsheets
  • Demonstrated ability to successfully work as a change agent in a dynamic and fast-paced work environment

 

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